PrimeSource Communication, Inc.

Meeting Management
Each unproductive meeting is a major cost to a company. This service helps to ensure all meetings are streamlined, effective, and accomplish more in less time. Through observing, then designing a customized strategy for significantly increasing meeting effectiveness, we help organizations to dramatically improve and capitalize on meetings in a short period of time.

Crisis Communication Planning
Crises happen to every organization at one point or another. Some are crippled, others shine through. The difference is most often an effective Crisis Communication Plan. PrimeSource Communication works with clients to custom develop solid Crisis Communication Plans which enable organizations to maintain control, act quickly, shape positive perceptions, and successfully manage even the most unexpected and difficult situations.

Merger and Acquisition Communication
Studies have identified communication as a make-or-break factor in mergers and acquisitions. Effective merger communication – especially during implementation of the deal – can build employee trust, investor confidence, and acceptance of the deal, while reducing employee and client turnover and maintaining critical productivity. But merger communication plays by a completely different set of rules. Contrary to popular belief, a large amount of communication is not necessarily the answer (and in many cases can increase conflict and reduce outcome levels). PrimeSource Communication works with clients of both parent and target firms to develop solid M&A Communication Plans which help to ensure the new partnership is as successful as possible.

Intranet Review
The intranet can be a powerful employee communication tool. Unfortunately, most company intranets are underused and could be much more effective. We provide comprehensive intranet reviews, which pinpoint key strengths and opportunities for significant improvement. Reviews are based on organization-specific goals, employee needs, communication research, research on effective intranet design, and industry best practices. Clients are provided with a detailed report of observations, specific recommendations, and the reasoning behind each.

External Counsel
More and more companies are outsourcing their high-level communication functions or retaining on-call experts. This is often not only advantageous, but highly cost effective. As retained or on-call counsel, PrimeSource Communication utilizes advanced expertise to proactively ensure organizations are communicating as effectively as possible, continuously improving, are equipped and ready for crisis communication, etc. Most often, the cost of a retained high-level expert is less than that of an in-house non-management level employee.

“Immediately following our audit and strategy project we put PrimeSource Communication on retainer and call on Melanie for many communication issues.
I work with Melanie just as easily as with an internal person. She has always been accessible and easy to deal with.

We have complete confidence in her understanding of our needs, her knowledge and abilities, and are excited about the results that we’ve acquired with her assistance. She has added tremendous value to our organization.”
Doug Frye, President & CEO, Colliers International

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